Wednesday, May 28, 2008

Cover Letter - The U.S. Presidents at Walt Disney World

The following cover letter was written and sent to top US-based foreign media on behalf of my boss, inviting the media on a press trip to report on Walt Disney World Resort while in the area for the 2008 Florida primary elections. This cover letter was sent in conjunction with the above pitch sheet.


January 15, 2008


If you or a colleague plan to cover the Florida presidential primary on January 29, we invite you to visit Walt Disney World Resort in Orlando and take advantage of a uniquely “Americana” story opportunity and to participate in this truly “presidential” tour, appropriately titled The U.S. Presidents at Walt Disney World.

President George W. Bush joins America's 42 presidents in the Magic Kingdom at the prestigious Hall of Presidents. Guests learn about the origins of the U.S. Constitution and see the challenges all the presidents have faced since The Declaration of Independence. This 23-minute presentation features a film projected on a 180-degree screen which reveals America's 42 presidents, brought to life by the magic of Disney's Audio-Animatronics technology.

You will also have an opportunity to interview guests as they exit The Hall of Presidents for their input on the next president.

At Epcot, The American Adventure attraction is a 29-minute theatrical presentation which features great moments in American history; inspiring dreamers and courageous citizens that have shaped the spirit of America since its earliest roots, combining the magic of Audio-Animatronics with innovations in film and special effects.

The American Adventure also features the National Treasures collection -- an exhibition which displays more than 40 unique artifacts from American history, such as one of Abraham Lincoln's stovepipe hats and much more.

Additionally, other photo and video opportunities are available, as well as an extensive collection of b-roll and photography.

Please call 407-566---- as soon as possible so we can make arrangements for your visit.

Sincerely,

Tony



Tony ---------
International Public Relations Director
Disney Destinations, LLC